Wilma Teresa Vieira: A2 Media

For this cover, we decided to edit the image t look a little like the video but also quite fresh, youthful and eye-catching. Ths filter placed n top of the image was used to bring the saturation up, the contrast slightly down and the clarity higher, all to give this golden youthful, slightly vintage look. I also put quite a bit of grain in this image in order to once again bring up the vintage look. I also brought the saturation up to brighten her jacket that is, of course, a staple in this music video, therefore, relating to the final video. I also wanted the sky to be a deeper blue so that we could play with more colours in terms of titles and typefaces.  For the tracklist page, we wanted to make it a little more personal towards the model. in this case, she somehow represents the artist. because she is the face of the song she represents the song. we wanted to make it more personal so we took the picture quite close to her face. this brings the audience quite cl...

Genre and Subculture

Planning:  Before we left to shoot my partner and I had a long conversation about where and when we should meet to film. in the screenshot below of our conversation it is explained how we came to create plans and go out and film. we had also already talked beforehand about locations so this conversation was mostly a confirmation of location and time. Context: We had originally planned on going to the Barbican gallery and filming there but the exhibition we wanted to film was no longer available so our plans changed.  This was the conversation we had with the actress we used. This was also mostly a confirmation.

Stage 2 + 3 Planning: We used overlays in our music video because we wanted to give a sense of doodles and almost a diary feeling to our video. The idea to use overlays came from a couple music videos, movies and just simple images we had seen on Pinterest. The idea to implement it into our music video came out of the blue when we were talking about what we thought could be cool to add and we thought of that and gave ourselves the challenge to achieve it. At the end of it, my partner (Ruby) drew these doodles and scanned them into the computer. With that, she used Photoshop to make them PNGs and from there we began adding them to our music video. There were many mock-ups of how we could use it. some were black and white, others were colourful, but from all the versions we learnt a lot and ended up thinking of doing a focus group to help us decide which they would have preferred without showing the real footage. Stage 1:  Is planning what illustrations we were going...

This is the final edit before the addition of the overlays. In this edit, she rearranged, swapped, cropped and adjusted the speed of some clips. The edits before these involved a lot of shaking and seemed quite unpolished. She found that this edit reflected normality and reliability through the video and wasn’t “too flashy”. She believed this edit looks professional and delivers the aesthetic we both intended on communicating.  Personally, I don’t believe this edit is ready to progress into the overlay process. I believe this edit is still a while away from reaching the standard it needs to be seen as a professional video. I say this because I believe that if we had edited his video together, I would have insisted we create a rhythm throughout the video. Creating a rhythm throughout a video can be very effective as it implies a mood, a speed and a feeling in the video. Rhythm in a music video can draw an audience to want to dance or feel certain emotions. I believe this wou...

In this edit, some clips were cut, and inclusion footage hat related directly to the artist rapping. She mentions how some of the things related to the artist may not be too obvious but that she intends on adding special effects later to directly relate to the music.  DISCLAIMER: I was not part of the creation of this music video. I had no availability during this time to help her edit this music video. I have made no contribution to this edit. 

In this edit, my partner experimented with adding non-dietetic sound to the start and finish of the music video. She got the idea to try this from a music video by artist Charlie XCX for her song Super Love, where she begins with chatting sounds from the street and then later the video progresses to play the song. She belied that this would perfectly suit our genre and our target audience. She found that due to the genres New York origins and our young audience it was suitable to relocate the young, contemporary, urban vibe in order to attract our audience while still staying true to the genre.  I believe this was a brilliant idea and I quite like the addition of the non-diegetic sounds to the start and finish of the video. I do not, however, agree that it matches the genre of the song. I believe it evokes a teen like mood, but I do not agree that it relates in any way to the genre. Being an alternative RnB song with Hip Hop/Rap roots I believe these sounds don’t communicate t...

In this edit, my partner reverted to the footage and altered some segments replacing them with some footage we had of our model lip singing some of the song. I believe this worked quite well as it looks more personal and relatable. All of the lines that she lip-sings are quite memorable too, therefore, attracting the audience to sing with them. This is quite a convenient feature of the music video as it makes it relatable and makes the model look more approachable. My partner and I also quite enjoy music videos that feature bits that are lip sung too.  DISCLAIMER: I was not part of the creation of this music video. I had no availability during this time to help her edit this music video. I have made no contribution to this edit.

In this edit, my partner focused more on the chorus of the song to see if she could make a clear separation between the dancing clips and the non-dancing clips. She wanted to edit each clip as it appeared on the song in order to relate back to the correlation of the visual, the audio and the lyrics. (Andrew Goodwin’s 6 key aspects of a music video) She believed this would help the music video look more polished and professional. She mentions how she wants to fit Dyers Star theory to the music video by correlating the visuals and the lyrics to each other. The correlation she creates merges the music to the visuals by having the model visually dancing, therefore, suiting the upbeat tempo of the song. DISCLAIMER: I was not part of the creation of this music video. I had no availability during this time to help her edit this music video. I have made no contribution to this edit. 

DISCLAIMER:  I was not part of the creation of these music videos. While my partner fully created these edits, I created another edit in hopes of having it be considered for the final production. I did not have any say on any of the decisions that were made regarding these music video edits. However, I do support them, and I believe that they were created to quite a high standard. I hope for them to improve on every edit but so far, she has made a good start. I hope to give her some feedback as soon as I get the chance. I also hope to maybe spend a lesson editing with her to see the techniques she uses and see how they differ from mine. 

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