DigiPack Adverts: Analysis

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Analysis: J Cole - False Prophets (Music Video)

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J Cole  – False Prophets - J Coles video for his song “False Prophets” is performed in a very informal way, basically walking through his day showing us, the viewers, a day in his life, in his neighborhood surrounded by everyday encounters. It's filmed in a loose, shaky way as if it were filmed by an amateur. At the beginning of this video the artist, J Cole, is sat on the seat of a bus stop watching out for the bus. The environment he is surrounded by seems familiar according to his calm and natural attitude. The cutaway shots between when Cole raps towards the camera show snippets of children playing, men sitting outside a corner shop, people we suppose he would see on a day to day walk in his neighborhood, we see him taking pictures with fans, standing to rapping outside a house that seems familiar to him. This gives us the feeling that he is in a place he feels comfortable with, a place he is familiar with, with people he may now. We see different people from...
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Analysis: Despacito - Luis Fonsi ft Daddy Yankee (Music Video)

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Despacito - Luis Fonsi ft. Daddy Yankee – The video begins with a beautiful view, setting the scene with an acoustic sounding version of the song subtly playing in the background. It’s a beautiful beach in Puerto Rico, the hometown of the lead musician. A child is shown running into a chicken coop and trying to catch a chicken. After this we get the first glimpse of the women that seems to be the topic of the song, walking down the pathway. The scene is shortcut off to show a long-shot view of the favela type houses stacked on top of each other in front of the beach we had seen previously. This once again helps with reinforcing the set of the scene. The inspiration behind this video I believe is Latin America meets Spanish music and influence. This theme is well developed throughout the video as salsa, a Spanish dance is incorporated into the video along with the style of the music and the Latin American landscape. After this , the music gets louder and louder and we are...
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