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Showing posts from February, 2018

Laura Mulvey: The Male Gaze

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Practice Video: Music Video 2

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Souled Out  - Jhene Aiko From the making of this video I learned: - always to choose the song before shooting the video. - to maybe try using artificial light to ensure the light is even throughout. - to maybe think through the storyline of the video more thoroughly. For this video, we filmed at various locations around London, more specifically Chinatown, Soho, Picadilly Circus and various Tube Stations. We filmed in the daylight opposed to when we filmed last time. Filming in the daylight worked a lot better for us as the light was somewhat controlled making it easier to edit.  Before we met up to film we asked our model to wear dark clothing with a pop of colour with hair braided in one way or another. She kindly agreed, and the look tied in perfectly with the settings we had planned to visit. For the mise-en-scene, we purposely selected models of different ethnic backgrounds, different fashion senses, different looks, hair colors and makeup lo...

Andrew Goodwin: Key Aspects of a Music Video

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* Goodwin says that all these elements are what creates a successful music video. Therefore, I will consider these aspects when creating my final piece.

Practice Video: Music Video 1

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Mushaboom – Feist (Music Video) In this first attempt at making a full music video learned a lot. I learned: - when to queue a transition and how to add the correct transition - how to edit videos so that it looks like they were all filmed with the same lighting and effects - to match stop in the song to transitions, and finally - to always plan before filing a music video. For this video, we filmed at various locations around London, more specifically Warren Street. it was around 4.30pm in February resulting in an early sunset so when we filmed it was beginning to get dark. by the end of it, the sky was pitch black. Before we met up to film we asked our model to wear dark clothing with a pop of colour with hair braided in one way or another. She kindly agreed, and the look tied in perfectly with the settings we had planned to visit. The reason we asked her to braid her hair was to add an element of culture to the character that we wanted to create. ...

Music Video Preparation: Focus Group with Analysis

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Question 1 Firstly, the reason we chose to ask this question because we wanted to add doodles and illustrations, as overlays, to our music video. From the start of this process, we've been planning on using doodles in our music video or at least experimenting with it. We began by asking them, out of a variety of illustrative styles, which they personally preferred in a music video. The results show that the most popular illustration was the last one shown in the video also known as the colourful one, on a pink background. Coincidentally this was mine and my partners favourite too. From this result, we found that a lot more people like doodles that pop rather than doodles that are technically intricate. They would rather see something quite colourful, experimental and expressive rather than something te chnically intricate, such as the first image with the flowers. Even though the other images were very popular, the most popular one will have the most influence on...