Wilma Teresa Vieira: A2 Media

What is a subculture? Target Audience As part of  Generation Z   or   Gen Z   (also known as   iGeneration)   is the generation  directly  after  the  Millennials .  Most of Generation Z have been using the   Internet  from  a young age, and they are generally more comfortable with   technology   and with interacting on  social media. Our generation is the first to not know a world without the internet.  Directly we would like to target young people aged between 16 and 21. This is because young people, especially around this age group, have the most disposable time and are the largest consumers of multimedia. Our generation, in this day and age, is also one of the most outspoken, opinionated group. We feel entitled to voice our opinion because of the platforms that have been created for us that support that. Because of that most of us have learnt to form opinions of our own, whether these opinions are formed by an amalgamation of other we always tend to have an opinion of 

In the process of my partner and I choosing a song to make our music video to we went through a lot of potential songs. We started off by listing all our favourite songs. after that we swapped list and chose our top three out of each list and narrowed it down from there. These are some of the songs we considered using: Solange Knowles Nature Feels - Frank Ocean Syd - All About Me Anyways - Tori Kelly Quicksand - SZA Pine and Ginger J Cole - Love Yours All Night - Beyonce American Wedding - Frank Ocean Alright- Kendrick Lamar Ain't Love - Blackbear Blue - Beyonce Consideration - Rihanna Crack Rock - Frank Ocean Firefly - Mura Musa The Crying Game - Nicki Minaj Higher -Rihanna Doing it Wrong - Drake Imperfect Circle - Jorja Smith Blue Lights- Jorja Smith Forest Gump - Frank Ocean Lost - Frank Ocean Super Rich Kids - Frank Ocean Solange - F.U.B.U ... amoung others Out of this process we got the song All Night by Chance The Rapper. It was a son