Target Audience: Youth and Subcutures

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What is a subculture?

Target Audience

As part of Generation Z or Gen Z (also known as iGeneration) is the generation directly after the Millennials. Most of Generation Z have been using the Internet from a young age, and they are generally more comfortable with technology and with interacting on social media. Our generation is the first to not know a world without the internet. 

Directly we would like to target young people aged between 16 and 21. This is because young people, especially around this age group, have the most disposable time and are the largest consumers of multimedia. Our generation, in this day and age, is also one of the most outspoken, opinionated group. We feel entitled to voice our opinion because of the platforms that have been created for us that support that. Because of that most of us have learnt to form opinions of our own, whether these opinions are formed by an amalgamation of other we always tend to have an opinion of some sort on everything. 

Considering this about our generation, we decided to make our video gender neutral. The song we have chosen so far is not directed at any particular gender so we felt it would be more effective to make it accessible to everyone and relatable to everyone. 

From this table, we would say our target audience would be BC1C2. The video will feature aspects that are more familiar to middle class/ working class people, aspects such as going to the laundrette, doodling (which is also relatable to people of this friend group), exploring the city and dancing. This video is will be made specifically for people of this age group. we plan on tailoring it specifically for this age group. we are considering everything that people of this age group like and tend to do, to the tea. 

We thought of what our audience would do for work if they did work. and we came up with something very low income like waiting tables or working in retail. something that many young people around London tend to do for work. we plan on including something in reference to that in our video too to represent the young working students that may watch our video. 

Our audience enjoys binge watching Pop Culture shows such as Friends, The Big Bang Theory and other shows on the streaming site Netflix. they listen to mostly Alternative RnB, Pop occasionally and a lot of Hip Hop and Trap Music. They enjoy artists such as Frank Ocean, Tyler the Creator and SZA. 

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