Production: Digital Package and Advert
Analysis: J Cole - False Prophets (Music Video)
J Cole – False Prophets - J Coles video for his song “False Prophets” is performed in a very informal way, basically walking through his day showing us, the viewers, a day in his life, in his neighborhood surrounded by everyday encounters. It's filmed in a loose, shaky way as if it were filmed by an amateur. At the beginning of this video the artist, J Cole, is sat on the seat of a bus stop watching out for the bus. The environment he is surrounded by seems familiar according to his calm and natural attitude. The cutaway shots between when Cole raps towards the camera show snippets of children playing, men sitting outside a corner shop, people we suppose he would see on a day to day walk in his neighborhood, we see him taking pictures with fans, standing to rapping outside a house that seems familiar to him. This gives us the feeling that he is in a place he feels comfortable with, a place he is familiar with, with people he may now. We see different people from...
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