Music Video: Edit 9

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This edit consists of my partner experimenting with the Times New Roman computer-generated font. My partner preferred this edit using this font over the rest of the edits that she tried before. A couple edits before my partner had also added speech bubbles that had some bits of the lyrics written in them. Because of this, she felt the font in the speech bubbles and the font from the title didn’t match. The font in the speech bubbles are also quite small and dainty making them quite hard to read, especially under the timing of the beat of the song and the rhythm of the song. Because of this she decided to revert to the speech bubbles from the 7th edit. She also felt that maybe there should be some consistency in the text in the whole music video. My partner wanted to experiment in looking for fonts that matched the roundness of the illustrations. 

I personally believe the typeface is quite successful and very effective, especially considering the genre of the song and the negative connotations of this genre and how its being represented in the media, I think the use of a classic font such as Times New Roman gives the music video looks a lot more polished and elite, which is quite the opposite of how hip hop/rap and RnB. These genres are usually portrayed as quite violent and aggressive therefore having the video opens with a classic font reflects a different connotation, a connotation that is popularly referred to as Ghetto Chic. It also represents the Levi Strauss Binary Opposites theory. 

DISCLAIMER:


I was not part of the creation of this music video, even though I would have loved to be. I had no availability during this time to help her edit this music video. I have made no contribution to this edit.

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