Music Video: Edit 10

-

At this stage my partner was approaching the end of the editing process for the music video. Before finalising the music video my partner changed the font and colour of the music video as she felt it was made the most sense and it looked and felt more professional and less “home movie” like. the colour was changed due to the fact that my partner felt it would benefit us as the Digipack would also include a white Typeface and we would use the same font as the music video to merge the two productions. It also matched the doodles we planned on using in the digipack as we wanted to change the doodles to white in the digipack for aesthetics and design reasons. From here she acquired some feedback from teachers and peers in order to really finalise the music video.

At this stage, I honestly became quite worried as I noticed many things I thought would be effective, not changing. The choice not to use cinematic black bars at the foot and roof of the video I believe was a mistake, but I also understand how it allows the video to look a lot more relatable and loose. This along with many other concerns I voiced before where the basis of my worries, however, apart from those issues I was quite happy with the video at this stage and hope to see a couple more changes in the next edit. 

DISCLAIMER:


I was not part of the creation of this music video, even though I would have loved to be. I had no availability during this time to help her edit this music video. I have made no contribution to this edit.

Comments

Post a Comment

Popular posts from this blog

Analysis: J Cole - False Prophets (Music Video)

-
Image
J Cole  – False Prophets - J Coles video for his song “False Prophets” is performed in a very informal way, basically walking through his day showing us, the viewers, a day in his life, in his neighborhood surrounded by everyday encounters. It's filmed in a loose, shaky way as if it were filmed by an amateur. At the beginning of this video the artist, J Cole, is sat on the seat of a bus stop watching out for the bus. The environment he is surrounded by seems familiar according to his calm and natural attitude. The cutaway shots between when Cole raps towards the camera show snippets of children playing, men sitting outside a corner shop, people we suppose he would see on a day to day walk in his neighborhood, we see him taking pictures with fans, standing to rapping outside a house that seems familiar to him. This gives us the feeling that he is in a place he feels comfortable with, a place he is familiar with, with people he may now. We see different people from...
Read more

Analysis: Despacito - Luis Fonsi ft Daddy Yankee (Music Video)

-
Image
Despacito - Luis Fonsi ft. Daddy Yankee – The video begins with a beautiful view, setting the scene with an acoustic sounding version of the song subtly playing in the background. It’s a beautiful beach in Puerto Rico, the hometown of the lead musician. A child is shown running into a chicken coop and trying to catch a chicken. After this we get the first glimpse of the women that seems to be the topic of the song, walking down the pathway. The scene is shortcut off to show a long-shot view of the favela type houses stacked on top of each other in front of the beach we had seen previously. This once again helps with reinforcing the set of the scene. The inspiration behind this video I believe is Latin America meets Spanish music and influence. This theme is well developed throughout the video as salsa, a Spanish dance is incorporated into the video along with the style of the music and the Latin American landscape. After this , the music gets louder and louder and we are...
Read more