FINAL: Digital Package and Advertisement

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Analysis: J Cole - False Prophets (Music Video)

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J Cole  – False Prophets - J Coles video for his song “False Prophets” is performed in a very informal way, basically walking through his day showing us, the viewers, a day in his life, in his neighborhood surrounded by everyday encounters. It's filmed in a loose, shaky way as if it were filmed by an amateur. At the beginning of this video the artist, J Cole, is sat on the seat of a bus stop watching out for the bus. The environment he is surrounded by seems familiar according to his calm and natural attitude. The cutaway shots between when Cole raps towards the camera show snippets of children playing, men sitting outside a corner shop, people we suppose he would see on a day to day walk in his neighborhood, we see him taking pictures with fans, standing to rapping outside a house that seems familiar to him. This gives us the feeling that he is in a place he feels comfortable with, a place he is familiar with, with people he may now. We see different people from
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Practice Video: Music Video 1

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Mushaboom – Feist (Music Video) In this first attempt at making a full music video learned a lot. I learned: - when to queue a transition and how to add the correct transition - how to edit videos so that it looks like they were all filmed with the same lighting and effects - to match stop in the song to transitions, and finally - to always plan before filing a music video. For this video, we filmed at various locations around London, more specifically Warren Street. it was around 4.30pm in February resulting in an early sunset so when we filmed it was beginning to get dark. by the end of it, the sky was pitch black. Before we met up to film we asked our model to wear dark clothing with a pop of colour with hair braided in one way or another. She kindly agreed, and the look tied in perfectly with the settings we had planned to visit. The reason we asked her to braid her hair was to add an element of culture to the character that we wanted to create.
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Planning: The Process of Picking Songs

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In the process of my partner and I choosing a song to make our music video to we went through a lot of potential songs. We started off by listing all our favourite songs. after that we swapped list and chose our top three out of each list and narrowed it down from there. These are some of the songs we considered using: Solange Knowles Nature Feels - Frank Ocean Syd - All About Me Anyways - Tori Kelly Quicksand - SZA Pine and Ginger J Cole - Love Yours All Night - Beyonce American Wedding - Frank Ocean Alright- Kendrick Lamar Ain't Love - Blackbear Blue - Beyonce Consideration - Rihanna Crack Rock - Frank Ocean Firefly - Mura Musa The Crying Game - Nicki Minaj Higher -Rihanna Doing it Wrong - Drake Imperfect Circle - Jorja Smith Blue Lights- Jorja Smith Forest Gump - Frank Ocean Lost - Frank Ocean Super Rich Kids - Frank Ocean Solange - F.U.B.U ... amoung others Out of this process we got the song All Night by Chance The Rapper. It was a son
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