Music Video Questionnaire and Analysis

Please tick (✓) the box which applies to you. Tick only one box unless an asterisk (*) is added.

Facts:

1. I am

 Male ☐   

 Female ☐    

 Prefer not to say ☐

2. I am

 14 or fewer years  ☐

 15 - 19 ☐

 20 - 24 ☐

 25 - 29 ☐

 30 + years old ☐

3. My ethnicity is ……………

4.  How much time on a daily basis do you spend watching music videos?

 No time whatsoever ☐

 Less than an hour ☐

 1-2 hours ☐

 3-4 hours ☐

 5 + hours ☐

5. Please tick which of the following forums you use to discover new music?

 Youtube ☐

 Vevo.com ☐

 Facebook ☐

 Spotify ☐

 Soundcloud ☐

 Apple Music ☐

 Tidal ☐

 Google play ☐

6. My favorite genre of music is

…………………………………………………………………………………………………………….................................

7. My favorite music video is

……………………………………………………………………………………………………………..................................

8. My passions include: *

 Video games ☐

 Art ☐

 Literature ☐

 Dancing ☐

 Sports ☐

 Music ☐

9. Videos that appeal to me the most have: *

 A cool scenery ☐

 Artistic direction ☐

 Simply, a singer singing their song. ☐

 A plot ☐

 Something else, please specify ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

10. Do you like your music videos to be politically and/or ethically correct?

11. What do you value more

Context ☐

Storyline ☐

Aesthetics ☐

10. Do you think the music video has to suit the song (- lyrics, rhythm)?

11.Why do you watch music videos?

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

12. What does the title “All Night” make you think of?

…………………………………………………………………………………………………………………

14. Do you listen to Chance The Rapper?

 Yes ☐

 No ☐

15. Do you enjoy music videos that include dance?

For this questionnaire, we distributed the questionnaire sheet randomly to 15 females and 15 males, all variating ages, genders, sexual orientations and academic levels. The reason we chose to ask how hold our audience is and what they were interested in, was to create an identity for them for us to better identify them and make informed design choices for them. 

The reason we asked our audience for their ethnicity was to be able to firstly know the ball park of who was giving us feedback and what kind of experiences they may have had. we also wanted to know what kind of cultures we had to consider and what kind of ideals we had to consider. in this sense we generalised ethnicities but then asked specific people where they stood on certain topics in order to have personal information. 

When we came up with this question we considered how many hours we spent watching music videos online and between my partner and I the answers varied so we worried our audience might be the same. I personally watch many music videos a day, I would say maybe around 3-4 hours a day are sent watching music videos, (more because of this project but also for my own entertainment). But we wanted to know if our audience was interested in music video and if not we wanted to know what we could do to change that.

The reason we wanted to find out where our audience found new music was because we wanted to make an informed decision on where we should post our video in order to get as many audience members as possible in a place that is convenient for them.  

We were interested in their passions because we found that we could maybe feature them in the video in order to apela to them more. We found that the most popular hobbies were video games, art and dance so we will try to add them, in some way or another, to our music video.